To me, marketing is something I'm always thinking about. It's a way for the corporate world to speak to their consumers. To me, I want to be able to influence that connection between seller and buyer. That's why I find the industry so interesting, it could be my job to convince a customer to purchase a product or service that they'll love. All you need to do is market the product effectively. In short, I think marketing puts a bright face and those colourless corporate buildings, and I think that's a pretty cool initiative.
In his role as Co-Director of Brand Ambassadors, Callum will be responsible with the external operations of the team by acting as the liaison between the executive and Brand Ambassador team, providing duties and tasks for completion, and ensuring the success and development of each member of the team.
After the completion of his undergraduate degree, Callum plans to pursue a career in Sports Marketing. In addition, he looks forward to living and working in Europe towards his pursuit in experiencing a variety of different cultures.
In his spare time, Callum is a huge sports fan (Soccer, Hockey, and Basketball) and always keeps up to date with the latest in the sports world. He is a competitive soccer player, while participating in the Carleton Ravens Intramural leagues. He enjoys listening to a variety of music, particularly in hip-hop. In addition, he strives to keep with the latest fashion trends.
Callum is currently in his second year of studies pursuing a Bachelor of International Business Degree in International Trade and Marketing with a Minor in German.
During his time in Sprott, Callum has been involved with the school community as the Sprott Ambassador for the John Molson Sports Marketing Committee (JMSM), a DECA Carleton Delegate, a Manager/Facilitator at Sprosh 2017, and as an External Volunteer (Logistics) at JDC Central 2017 and an active regular participant at SMSA events.
Aside from his commitment with SMSA, Callum is currently working as a Director of In-Game Entertainment with the Ravens Sports Business Club.